Media Release

26th April, 2006

Birgitta Helmersson

Flirting with Fashion

Birgitta Helmersson has investigated her creativity and honed her talents in the fashion world. She has explored her calling with an anthology of one off creations and has matured into her current self titled label.

Birgitta’s current range is a series of edgy, flirty, retro pieces with a modern edge. They are styled from delicate silks and soft cottons in muted tones of ivory, black, fawn and grey. These pieces cater to a woman with a contemporary sense of style with a distinctive modern influence.

Her current collection includes a baby doll top blended with thin striped material with a delicate pleated silk panel. This could be worn with her figure enhancing pencil skirt. This garment has an emphasis on construction with the added embellishment of unique detailing made from covered buttons and strapping.

Birgitta Helmersson will be displaying her latest range at the designedge fashion incubator agents showroom at the Spring Summer Mercedes Australian Fashion Week in conjunction with 14 other emerging West Australian designer labels.

Viewing of labels in the designedge fashion incubator agents showroom is by appointment with showroom coordinators TCFWA Committee Members, Margaret & Karl Farrell. Phone: 0403 794 445 or 0422 506228.

designedge fashion incubator showroom will be located in MAFW Agents & Designer Suite 3 @ MAFW, Circular Quay, Sydney.  The event runs from the 26th - 30th of April.

For more information on: Birgitta Helmersson

Phone: 0407 083 851


designedge fashion incubator - belmont has shown its significance to the fashion industry in Western Australia with its constant growth and development. Established by TCFWA & Belmont BEC in February 2005, it is now the largest community based fashion incubator in Australia, housing over 70 West Australian labels.  It offers a magnitude of opportunities to fashion labels at all stages of development from established to emerging designers by providing a retail outlet for them to sell their collections to the general public as well as offer them a base where national and international agents can view their collections. With the strong industry connections and know how of Carol Hanlon at the helm, the initiative also offers its designers wishing to start a new fashion label or to grow their existing label the tools to develop a successful small business in the fashion industry. 

designedge fashion incubator agents suite @ MAFW has been made possible through grant assistance of the State of Western Australia through ArtsWA Designer Fashion Grants Program, TCFWA, Belmont BEC, Suki Moo and designedge fashion incubator located at Belmont Forum Shopping Centre.

For further information on the designers showcasing at Designedge agents showroom @ MAFW contact: Margaret Farrell 0403 794 445 or Carol Hanlon 0417 963 231.

For more information on designedge fashion incubator project contact:-

Carol Hanlon Ph: 08 9479 3777 Mobile: 0417 963 231